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Unveiling the Mahindra Thar ROXX Edition: A Journey Into Rugged Excellence

The Mahindra Thar ROXX Edition is a revolutionary SUV that marries timeless ruggedness with modern sophistication. Introduced as a 2024 upgrade, it caters to thrill-seekers, urban explorers, and everyday drivers alike. Combining robust engineering with cutting-edge features, the Thar ROXX Edition represents the pinnacle of Mahindra’s SUV innovation. Below, we delve into the details of this off-road marvel.

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A Powerhouse Under the Hood

The Mahindra Thar ROXX boasts formidable engine options that cater to diverse driving needs, making it both a thrill machine and a practical daily driver:

Diesel Variants: 

With the help of a 2.2L mHawk turbo-diesel engine, this combination offers: 

♣ Base Version: 330 Nm of torque and 150 horsepower. 

♣ The high-end variant has 380 Nm of torque and 174 horsepower.

Exceptional for off-roading, it offers a robust low-end torque range ideal for crawling over obstacles or climbing inclines. 

2. Petrol Variants: 

The 2.0L mStallion turbo-petrol engine produces: 

♣ Base Version: 320 Nm of torque and 150 bph. 

♣ Premium version: 175 horsepower and 380 Nm of torque.

 Perfect for urban escapades, it balances power and efficiency to deliver an exhilarating driving experience.

Both engines offer 6-speed manual and automatic transmission options, ensuring seamless performance regardless of driving conditions. Whether navigating rugged trails or cruising city streets, the Thar ROXX has you covered. 

Unparalleled Off-Roading Prowess

The Thar ROXX Edition’s off-road capabilities are its crowning glory. Designed to conquer challenging terrains, its advanced features ensure unmatched performance:

• High Ground Clearance: A class-leading 226 mm allows it to handle large obstacles effortlessly. 

• Impressive Water-Wading Depth: With a capability of up to 650 mm, the SUV can tackle rivers, streams, and flooded roads with ease. 

• Terrain-Responsive Modes: The ROXX Edition adapts seamlessly to diverse environments with three driving modes: Sand, Mud, and Snow.

Key off-roading innovations include:

• CrawlSmart Technology: This allows the vehicle to cruise over rocky terrain at low speeds while requiring minimal throttle input, reducing driver fatigue. 

• IntelliTurn Assist: By locking the inner wheel in 4L mode, this system improves the turning radius, making navigation in tight, slippery conditions a breeze.

Additionally, its rugged ladder-frame chassis, combined with Mahindra’s legendary 4×4 system, ensures superior stability on steep inclines and uneven trails

Aesthetic Design: Rugged Meets Refined

While maintaining the Thar’s iconic rugged appeal, the ROXX Edition introduces modern design elements that elevate its road presence.

Exterior Styling:

The revised front and powerful wheel arches give it a striking, aggressive appearance. 

Sleek LED headlamps and tail lamps not only enhance visibility but also contribute to its modern styling. o Wider track and all-terrain tires add to its confident stance, ensuring superior stability on all surfaces. 

• Functional Aerodynamics: Unlike traditional boxy off-roaders, the Thar ROXX incorporates aerodynamic elements, improving both efficiency and high-speed stability. 

• Adventure-Ready Accessories: Roof racks, auxiliary lights, and a rear-mounted spare wheel give it a quintessential off-road-ready look

Luxurious and Tech-Forward Interiors

The Mahindra Thar ROXX offers a surprisingly premium cabin for an off-road-focused SUV. Designed with both comfort and practicality in mind, its interiors make long drives a pleasure:

• Seating and Comfort:

o Ventilated Front Seats: Perfect for hot weather conditions. 

o Reclining Rear Seats: These ensure passenger comfort, even on bumpy rides. 

o A flat rear floor design offers more legroom for rear passengers. 

• Cargo Space: 

o Offers 447 liters of boot space, expandable to 644 liters with folded rear seats, making it ideal for long trips with plenty of luggage.

• Infotainment and Connectivity: 

infotainment system with a 7-inch touchscreen that supports Android Auto and Apple CarPlay. 

Powered by Mahindra’s AdrenoX system, offering over 80 connected car features, including:

Remote start/stop. 

♣ OTA updates. 

♣ Integration with smartwatches for added convenience 

• Dual-Pane Panoramic Sunroof (Top Variants): Adds a sense of openness, elevating the cabin experience.

Safety First: Best-In-Class Features

The Thar ROXX is one of the safest SUVs in its class, thanks to its Level 2 ADAS (Advanced Driver Assistance Systems) and robust build quality.

  • ADAS Features Include:

Adaptive Cruise Control.

Lane Departure Warning and Lane-Keeping Assist. 

Automatic Emergency Braking, minimizing collision risks.

Additional Safety Features:

Dual airbags, ABS with EBD, rear parking sensors, and electronic stability control ensure all-around protection for occupants.

Driving Dynamics and Everyday Versatility The Thar ROXX blends its rugged capabilities with refined on-road manners, making it an all-rounder for city and off-road driving. 

• Suspension Setup: 

o Independent Double-Wishbone Front Suspension: Improves handling and stability. 

o Rigid Axle Penta-Link Rear Suspension: Ensures a smooth ride, even on rough terrains. 

• Steering Feedback: While offering heavy-duty feedback for off-road conditions, the steering also provides responsive control on highways. 

• Dual Driving Modes: 

o Zip Mode: Ideal for efficient urban driving. 

o Zoom Mode: Boosts performance for spirited drives and off-road challenges.

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Pricing and Variants The Mahindra Thar ROXX Edition is competitively priced: 

• Base Variant: ₹13 lakh (ex-showroom) 

• Mid Variant: ₹17 lakh (ex-showroom) 

• Top Variant: ₹24 lakh (ex-showroom), 

featuring premium add-ons like the panoramic sunroof and advanced ADAS ________________________________________ 

How the Thar ROXX Fares Against Competitors 

Positioned against rivals like the Jeep Wrangler, Toyota Fortuner, and Tata Safari, the Thar ROXX stands out with its: 

• Affordable pricing. 

• Advanced off-roading tech (like CrawlSmart and IntelliTurn Assist). 

• Practical daily usability combined with robust adventure-ready features.

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Conclusion: 

The All-Terrain Titan The 2024 Mahindra Thar ROXX Edition offers more than just off-road capability—it brings a perfect blend of power, luxury, and technology, catering to modern-day adventurers and urban drivers alike. Its rugged yet refined design, advanced safety features, and versatile performance make it a leader in its segment. 

Whether you’re heading into the wilderness or navigating bustling city streets, the Thar ROXX promises to be a reliable and thrilling companion.

Are you ready to conquer new terrains? The Mahindra Thar ROXX awaits!